This post proposes a framework for thinking about AI and its impact on the creative industry.
I work at Adobe, but these views are my own.
Over the past three years, the conversation around AI in the creative community has centered almost entirely on generative AI (specifically image and video generation). For many creators, generative AI feels threatening because it appears to automate work that was once theirs alone. At the same time, many models are trained on unlicensed content, raising ethical, legal, and fairness concerns.