Adobe has been doing a lot of work over the past year and a half, integrating generative AI functionality inside their tools, with things like Generative Fill in Photoshop, Generative Remove in Lightroom and Generative Extend in Premiere Pro. However, the world of AI is much larger than just Generative AI and video/image generation. Specifically, agentic AI and more general-purpose AI with MCP (such as Claude / ChatGPT) provide a much larger opportunity to help creatives across their entire workflow.

As I expect most people in the tech industry have been doing, I’ve been spending a lot of time lately thinking about AI and its impact. As I work with the community for Adobe, I’ve specifically been thinking about how it will affect the creative industry, and its implications for Adobe and Adobe’s creative tools. Adobe makes industry leading creative tools such as Photoshop, Illustrator and Premiere Pro, and I have been curious about exploring how / if these tools fit in within an AI first world.